Our LA Creative Technologies team spends every waking hour thinking about technology because it’s our passion. But, we never lose sight of our guiding principle:
The whole and entire purpose of technology is to serve you, the creative user.
It only makes sense that you shouldn’t be spending your time thinking about technology, but instead about the products and services you create with it. So, if you’re thinking about technology, it’s probably when an app freezes or because your wireless connection cuts out and interrupts an important upload.
That’s why one important way we measure how well technology is serving you is by how often or, hopefully, how rarely, you need to think about it. It also means that we diagnose your technology issues and devise solutions based only and entirely on your needs, wants and budget.
To keep things simple and logical, we’ve adapted Maslow’s famous hierarchy of needs to technology:
Here’s what they mean and, more importantly, what they mean for your creative business.
Although a tequila hangover feels like it, nothing lasts forever and that goes especially for technology. Your creative business is constantly growing and evolving, your needs are changing and progress speeds along like a freight train. At the strategy stage, we help your leadership team anticipate and prepare for how your business plans will impact your technology needs.
Stabilizing your technology means establishing a sturdy foundation for your physical infrastructure. Like plumbing and bricklaying, this is the least sexy and, yet, most important part to ensure solid connectivity, reliable data storage, access and performance.
Until humankind collectively reaches the fourth stage of enlightenment, the rule is: Anything you build you need to protect from others. Common security measures you will need to consider are spam filters, two-factor authentication, Dark Web monitoring, and the list goes on from there.
Streamlining your technology is where we adjust and configure your network, operating system, and line-of-business apps to your specific workflow and creative business processes. This is the stage where we break in those new boots to fit like ballet shoes.